The conference will address the music industry's most pressing current issues. Björn Beneditz, creative consultant and performer of Deichkind, will dwell on when and how multimedia-supported and ecstatic stage spectacles make sense. The pop critic Jens Balzer will mercilessly dissect Swiss bands that are intent on making it abroad in «The Grill». He will also read from his much talked-about book «Pop. Ein Panorama der Gegenwart» («Pop. A Panorama of Our Times»). He will do that twice; once when sober and again late at night. Nigel House, co-owner of the legendary London record label «Rough Trade» is going to elaborate on the record label as a cultural site.