Thursday 30 March 2017, Lausanne

Apéro @ Couleur 3 // M4MUSIC LIVE

6 pm Apéro Riche
7 pm–9.30 pm Showcases
Studio 15, RTS
Entry by invitation or Professional Pass

Friday, March 31, 2017, Zurich:

IndieSuisse Members' Meeting
9:30 am - 11 am
Members' meeting of the Association of Swiss Independent Music Labels and Producers.
For members and guests of IndieSuisse only.

Swiss Music Promoters Association (SMPA)

Management board meeting: 10:15 am - 12:45 pm

General assembly: 1.15 pm - 5 pm

For SMPA members only

«Musikschaffende Schweiz» Members' Meeting
11:15 am - 12:45 pm
Members' meeting of the professional association of active Swiss composers, songwriters, musicians, interpreters and producers in the area of popular music.
For members and guests of »Musikschaffende Schweiz» only.

Round-table Discussion «Musikschaffende Schweiz»

1 pm - 2.30 pm


In Switzerland, several organizations and institutions are actively engaged in support of contemporary music, covering varied topics such as promotion, education and additional training, events, prices, lobbying, cultural policy and other matters.  In 2015, m4music started a round-table discussion for this group of industry professionals. Participants exchange ideas and work on their implementation, e.g. joint action plans to improve Switzerland's presence in streaming services or collectively representing the pop-rock scene at the Swiss Music Council. «Musikschaffende Schweiz» will host the round-table discussion again this year, opening it up to new issues.
All interested organizations are welcome to send representatives. Please get in touch with «Musikschaffende Schweiz» ahead of time in order to place a specific topic on the agenda. 

By invitation only.

SUISA & SWISSPERFORM Jubilee Reception
6.30 pm - 7.30 pm
For professional pass holders or by invitation only.

Saturday, April 1, 2017, Zurich:

Founders Meeting MusicManagersForum Switzerland (MMF Switzerland)
10 am - 11.30 am
MusicManagersForum Schweiz (MMF Schweiz) is the Swiss association of music managers.
On Saturday, April 1, 2017, the industry association MMF Switzerland will launch at the m4music festival.
By invitation only.

«Business Mixer» – Swiss Music Export Brunch
11.00 am - 1.00 pm
As every year, Swiss Music Export invites industry representatives from Switzerland and abroad to its traditional "business mixer".  A relaxed atmosphere and a rich brunch buffet make it easy to meet new people, reconnect with old acquaintances, exchange ideas and initiate collaborations.
Information and registration (registration mandatory until March 27, 2017 – one representative per band only)
Presented by Swiss Music Export. Registration mandatory.

General Assembly of Schweizerische Bar und Club Kommission (Swiss Bars and Clubs Association)
11.30 am - 1.30 pm
Third floor (Schiffbau)
Schweizerische Bar und Club Kommission (Swiss Bars and Clubs Association, SBCK) brings together local bar and club commissions. The association represents the interests of nightlife industry cultural professionals on the national level. It safeguards and promotes the interests of its members in political and cultural matters. The association's proclaimed role is to provide a link between nightlife companies on the one hand and authorities, political stakeholders and the public at large on the other. As a subcommittee of GastroSuisse, SBCK also advocates on behalf of its members inside the Swiss Federation of the Hotel and Restaurant Industry.  On the occasion of the m4music festival, SBCK is holding its second general assembly.
By registration only, for more information, please go to:

General Assembly «helvetiarockt»
2:30 pm  - 4:30 pm
Third floor
Members' meeting of «helvetiarockt», coordination platform for Swiss female jazz, pop and rock musicians.
By invitation only.

4.00 pm - 6.00 pm
By invitation only.

«One-to-One Matchmaking»
4.00 pm - 5.30 pm
La Salle Bar
Representatives of Swiss agencies and labels meet their counterparts from abroad for quick conversations. «Matchmaking» is organized by Swiss Music Export and only a limited number of slots are available.
More information via
Presented by Swiss Music Export, by invitation only.

Popkredit Get-together: Getting Together for Wine and Conversation
Time: 7.00 pm - 8.30 pm
Are you a musician from the city of Zurich? Do you run your own label? Are you a promoter? The Jazz/Rock/Pop Section of the City of Zurich's Department of Culture will meet up with members of the music scene.
For this event, please register at