It sounds a little like a fairytale, but it's all true: From the village of Altendorf SZ, Anja Gmür alias Kings Elliot made the leap onto the biggest stages in the world. Which obstacles did the singer-songwriter, who now lives in London, have to overcome to get there? How did she find the journey from DIY musician to an artist signed with a major label? What is easier today, and what is more difficult? Where do significant differences lie? Which role did her manager play? Were there any moments where she wanted to give up and would she do it all again? In the m4music series Swiss Success Story, Kings Elliot talks to her manager Andrew Keller about her personal experiences and what she is currently working on.

This conference will be held in English.