Pop
US stadium tour with Imagine Dragons and Macklemore. Millions of streams. Sold-out show at Stade de Suisse. A record deal with Universal. There's no doubt about it: Anja Gmür alias Kings Elliot is the Swiss pop sensation of the moment. Those worried about this being another run-of-the-mill mainstream act will be proven wrong. The Londoner-by-choice is musically inspired by the wistful and melancholic melodies of the 1940s and 1950s. Her lyrics are dedicated to her mental health, but without the self-pity. She shocks, moves and enthuses at the same time. Kings Elliot is truly captivating.