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FR 3/20/2026 – 2:15 PM – Box

From Creativity to Profession: 1,000 Voices on Professionalization

FREE ENTRY

The Cultural Management studyprogram at the University of Basel, has surveyed around 1,000 artists and cultural professionals about their professionalization in comission by Migros Culture Percentage Sparx. This revealed key challenges of today’s professional reality. The study shows that topics such as multiple employment, financial insecurity, and institutional recognition concern artists and cultural professionals across all age groups. Migros Culture Percentage Sparx gives an insight on the key findings of the report, complements them with in-depth data on the music scene, and discusses their application in its own funding practices. Everyone is warmly invited to join the subsequent discussion in the m4money room.

This keynote will be held in English.

Presented by Migros-Kulturprozent Sparx

Moderation

JOËLLE SIMMEN

Head of Migros Culture Percentage Sparx - Zurich