SA: ASK THE PRO at the Contact Lounge of SONART – the Swiss Music Association

While panels are great for listening and gaining insights, this spot is dedicated to your specific questions. At the Contact Lounge by SONART, located right at the entrance to Schiffbau, various experts are available to share their knowledge with you. Get 15 minutes of 1:1 advice tailored to your needs.

Saturday, 2–3 PM: RECORDING & SONGWRITING with Anna Murphy (Consultation in D/E)
What should I keep in mind if I want my song to be played on the radio? What are potential pitfalls on the journey from songwriting to releasing a single? What is the role of a producer? Where should I place the microphone in the studio? Anna Murphy has the answers and, with her extensive expertise, can even defy Murphy's Law.

Saturday, 3–4 PM: NEIGHBORING RIGHTS & SWISSPERFORM with Manuel Eberle (Consultation in D/E)
What does neighboring rights mean? How does it differ from copyright? What is SWISSPERFORM, and what do we do? Who can become a member? When and for what do I receive money? What do I need to do to qualify? I’m already with SUISA – do I still need SWISSPERFORM? We’ve got the answers for you.

aturday, 4–5 PM: ARTIST BRANDING with Daniel Milert (Consultation in D/E)
Many newcomers possess great musical talent but often let valuable resources go to waste due to a lack of clear strategy. Strong artist branding is more than just a logo – it’s the foundation for every decision you make. We’ll explore what defines a consistent (and authentic!) brand, how to communicate it effectively to the outside world, and how to stay true to yourself in the process!