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SA 3/21/2026 – 1:15 PM – Matchbox

So Much for "Forever Young": Ageism in the Music Industry

FREE ENTRY

The European music scene is more focused than ever on promoting "young talents." Age discrimination – or "ageism" – is not a new phenomenon, but it is becoming increasingly relevant. The strong emphasis on youthfulness shapes funding structures, visibility, and careers.

At the same time, issues such as social security or the balance between work and family life are pushed into the background. It’s no surprise that many music creators feel "too old" or sidelined as early as their 30s.

A panel of experts from academia and the music industry will shed light on this topic, sharing personal experiences and discussing potential solutions. In the words of Björk: creativity has no expiration date.

This conference will be held in German, with simultaneous translation into French.

Speaker

WIELAND KRÄMER

Managing Director, Powerline-Agency - Berlin

Moderation

GISELA FEUZ

Culture and Music Journalist SRF and freelance - Zurich