Marcel Hunziker is a London-based creative digital marketing professional & business owner, specialising in digital strategy, paid social ads, direct-to-fan marketing, as well as digital audience and brand building in the music and entertainment industry. Obsessed with direct-to-fan digital marketing, digital advertising, and audience analytics, his company Playliveartist helps artists, managers, venues, record labels, and festivals in the music industry navigate the digital world, stand out from the crowd, and grow their audience through strategic digital marketing. The client roster includes Sony Music, Joss Stone, Dave Stewart, Closer Artists, B-Unique, Kingfishr, The Sherlocks, Ferris & Sylvester, Bierhübeli Familie, and many more. Within eight years, Marcel Hunziker's freelance work has taken him to become an employer to four people through Playliveartist Ltd. He loves running and developing this startup company and is still as passionate about music as he was on day one.