The Buggles were already promoting “Video Killed the Radio Star” back in 1979 and still ended up as a classic one-hit wonder. However, in an era of visual omnipresence, how important is a compelling image for artists really? And what role does this play in the context of live performances? Experts shed light on this topic, discuss dos and don’ts, highlight the basics, give practical tips, and share mistakes and anecdotes from their own careers.

This conference is conducted in German, with simultaneous translation into French.