Digital self-marketing has changed massively in recent years. Algorithms and data-driven platforms make it extremely difficult to get music-related content to the right recipients. TikTok (still) offers the opportunity to grow quickly and organically without having to make large financial investments. Steffen Geldner, founder of BERMVDA, a collective for music, talent and marketing, explains how to use TikTok as a marketing tool.

Presented by Music Business Summer School.

This conference is conducted in German, with simultaneous translation into French.