ASK THE PRO

2-3pm: DEAL OR NO DEAL
With Simon den Otter, the CEO of IceCubator Entertainment AG and founder of the artist agency Hertzhaft GmbH in Baar, www.hertzhaft.ch

Do artists still need a record label nowadays? What exactly does a label do? What kind of contracts are typically used for collaboration? What can artists expect when working with a record label, and what happens to their rights as a result? What types of labels are there, and what are the differences? How does a label differ from a publisher? And how can you get your music out to the people without the backing of a label?

3-4pm: PRODUCING, SONGWRITING, STUDIO
With musician, songwriter, engineer and producer Anna Murphy, Soundfarm Studios (LU), Echochamber (ZH) www.soundfarm.ch, www.echochamber.ch

What must I bear in mind if my song is going to be played on the radio? What are the potential stumbling blocks when writing songs for release as a single? What is the producer's task? Where do I position microphones in a studio? Thanks to her profound specialist knowledge, Anna can even help you avoid Murphy's Law.

4-5pm: MUSIC-BUSINESS-MINDSET
With manager and music business coach Marc Bernegger, COLDKINGS GMBH, Zurich www.coldkings.com

This centres entirely on you and your projects. The aim is to address the most important questions regarding your vision, sharpen your focus and expand your outlook with the help of some fundamental input. Creativity needs structured freedom. In the space of just 15 minutes, Marc will help you to see your structures more clearly.